DARTMOUTH COLLEGE
Big accounts. Big numbers.
(Data spans October 2024 - July 2025)
270%⬆
total shares
146%⬆
total reach
~ 400k
weekly impressions
258%⬆
total video views
8.5M
74K
video views across platforms
shares on Instagram
8.6%
95K
average Instagram engagement per reach
averge Instagram impressions per post
Commencement Tentpole: Sandra Oh
17.5 million views, 47,000 shares and more than a year of collective watch time within the first five days of posting.
UNIVERSITY OF NEW HAMPSHIRE PETER T. PAUL COLLEGE OF BUSINESS AND ECONOMICS
Small accounts. Big numbers.
7.9%
median engagement per impression rate (2024 Insta)
53%
increase in total followers across primary accounts
11.6%
average engagement rate by impressions (2023 LI)
When I started at Paul there wasn’t a social media strategy.
When I left we had highly engaged communities on both Instagram and LinkedIn, a consistent posting schedule, and engaging content. Every semester the strategy was reassessed and changed based on data gathered both through Sprout Social and native analytics.
I primarily focused on producing short-form video from UGC and mixing it with professional photography. It was a real marriage of polished and authentic.
COLBY COLLEGE
Colby was in a very similar position to Paul—no social or content strategy. But alongside my partner-in-crime, the Associate Director of Digital Audience, we quickly became one of the best accounts in the NESCAC.
Instagram went through a lot of growing pains between 2017-2019. Stories. IGTV. It was a very different platform, and I believe we were truly ahead of our time with some of the content styles.
two year increase in total followers
7.8%
68%
4
avg engagement rate (eng/reach)
award-winning projects
Give it My All
CASE National Circle of Excellence
Video Student Audience (Long): Bronze (2020)
The Pocket Project
Case District I Excellence Awards
Low-Cost Programming: Silver (2020)
Crash Course
CASE National Circle of Excellence
Best Use of Social Media: Silver (2019)
Case District I Excellence Awards
Breakthrough Social Media: Gold (2019)
Try it
Case District I Excellence Awards
Breakthrough Social Media: Silver (2019)