Hi! I’m Micky.

Over the past ten years I have cultivated a truly unusual set of skills at the professional level: photographer, videographer, editor, writer, social media strategist, social media manager, project manager, digital marketing specialist, designer… the list goes on and on.

I don’t just make things (although I’m damn good at it.) My main driving force is the perpetual challenge of grabbing people's attention online while meeting core marketing needs.

I specialize in higher education, but my skills are applicable to any industry.

A bit skeptical? I don’t blame you. Take a look below for the receipts.

UNH PETER T. PAUL COLLEGE OF BUSINESS AND ECONOMICS

7.15%

median Instagram engagement rate (eng/impressions) 2023

11.63%

average LinkedIn engagement rate (eng/impressions) 2023

53%

increase in total followers across primary accounts

44,000

average monthly video views across platforms

When I started at Paul there wasn’t a social media strategy.

These days we have highly engaged communities on both Instagram and LinkedIn, a consistent posting schedule, and engaging content. Every semester the strategy is reassessed and changed based on data gathered both through Sprout Social and native analytics.

I primarily focus on producing short-form video from UGC alongside professional photography – mixing the polished with the authentic. Even our contest posts feature a comment requirement where students offer insight into or positive reviews of the university.

My Content Strategy

CONTESTS

FACULTY PROFILES

WEEKLY EVENT CALENDAR

SCENICS

TRENDS

CLUB HIGHLIGHTS

STUDENT FEATURES

INSIDE THE CLASSROOM

ALUMNI Q+A

A young man sits on his skateboard with his back against a rock wall, smiling.

Mini-Vlog Style

6.39% Engagement Rate | 4,350 Total Reach | 43% Non-Follower | 24 Shares

A young man stands on an outdoor track with his arms crossed.

First Gen Highlight Style

8.51% Engagement Rate | 5,314 Total Reach | 48% Non-Follower | 49 Shares

A young woman sits on a log in the woods with her chin on her hand, smiling.

Day-in-the-Life Style

8.54% Engagement Rate | 3,272 Total Reach | 15% Non-Follower | 29 Shares

Full Vlog Style

7.42% Engagement Rate | 4,068 Total Reach | 45.7% Non-Follower | 27 Shares

Paul College Case Study Presentation by Paul College Communications and Marketing
PAUL COLLEGE REELS PRESENTATION by Paul College Communications and Marketing

Colby College

7.8%

avg engagement rate (eng/reach)

68%

increase in followers over two years

3

award-winning social series

Colby was in a very similar position to Paul – no social or content strategy. Alongside my partner-in-crime, the Associate Director of Digital Audience, we quickly became one of the best accounts in the NESCAC.

Instagram went through a lot of growing pains between 2017-2019. Stories. IGTV. It was a very different platform, but the core value propositions of higher ed remain the same: education, location, community.

Try It

Case District I Excellence Awards - Breakthrough Social Media: Silver (2019)

Crash Course

CASE National Circle of Excellence - Best Use of Social Media: Silver (2019)

Case District I Excellence Awards - Breakthrough Social Media: Gold (2019)

The Pocket Project

Case District I Excellence Awards - Low-Cost Programming: Silver (2020)