DARTMOUTH COLLEGE

(Data spans October 2024 - July 2025)

Big accounts. Big numbers.

270%⬆

total shares

146%⬆

total reach

258%⬆

total video views

8.6%

95K

average Instagram engagement per reach

average Instagram impressions per post

18M

8.5M

link clicks on Facebook

shares on Instagram

video views across platforms

impressions across platforms

20K

74K

UNH PETER T. PAUL COLLEGE OF BUSINESS AND ECONOMICS

Small accounts. Big numbers.

median engagement per impression rate (2024 Insta)

7.95%

average engagement rate by impressions (2023 LI)

11.63%

increase in total followers across primary accounts

53%

average monthly video views across platforms

44K

When I started at Paul there wasn’t a social media strategy.

When I left we had highly engaged communities on both Instagram and LinkedIn, a consistent posting schedule, and engaging content. Every semester the strategy was reassessed and changed based on data gathered both through Sprout Social and native analytics.

I primarily focused on producing short-form video from UGC and mixing it with professional photography. It was a real marriage of polished and authentic.

COLBY COLLEGE

avg engagement rate (eng/reach)

7.8%

two year increase in total followers

68%

award-winning projects

4

Colby was in a very similar position to Paul—no social or content strategy. But alongside my partner-in-crime, the Associate Director of Digital Audience, we quickly became one of the best accounts in the NESCAC.

Instagram went through a lot of growing pains between 2017-2019. Stories. IGTV. It was a very different platform, and I believe we were truly ahead of our time with some of the content styles.