DARTMOUTH COLLEGE
(Data spans October 2024 - July 2025)
Big accounts. Big numbers.
8.6%
average Instagram engagement per reach
95K
average Instagram impressions per post
18M
total impressions across platforms
74K
total shares on Instagram
20K
8.5M
link clicks on Facebook
video views across platforms
UNH PETER T. PAUL COLLEGE OF BUSINESS AND ECONOMICS
Small accounts. Big numbers.
7.95%
median Instagram engagement per impression rate (2024)
11.63%
average LinkedIn engagement rate (eng/impressions) 2023
53%
increase in total followers across primary accounts
44,000
average monthly video views across platforms
When I started at Paul there wasn’t a social media strategy.
When I left we had highly engaged communities on both Instagram and LinkedIn, a consistent posting schedule, and engaging content. Every semester the strategy was reassessed and changed based on data gathered both through Sprout Social and native analytics.
I primarily focused on producing short-form video from UGC and mixing it with professional photography. It was a real marriage of polished and authentic.
COLBY COLLEGE
7.8%
avg engagement rate (eng/reach)
68%
increase in followers over two years
4
award-winning projects
Colby was in a very similar position to Paul—no social or content strategy. But alongside my partner-in-crime, the Associate Director of Digital Audience, we quickly became one of the best accounts in the NESCAC.
Instagram went through a lot of growing pains between 2017-2019. Stories. IGTV. It was a very different platform, and I believe we were truly ahead of our time with some of the content styles.
I’m Going to Give it My All
CASE National Circle of Excellence
Video Student Audience (Long): Bronze (2020)
The Pocket Project
Case District I Excellence Awards
Low-Cost Programming: Silver (2020)
Crash Course
CASE National Circle of Excellence
Best Use of Social Media: Silver (2019)
Case District I Excellence Awards
Breakthrough Social Media: Gold (2019)
Try it
Case District I Excellence Awards
Breakthrough Social Media: Silver (2019)