I love classrooms. From the people you meet to the worlds you discover inside them.

But most people don’t care what is happening inside the classrooms of your school. Even I don’t generally care to read stories or watch videos from other universities unless they have engaging visuals and a good story to tell.

Say you have that, though. A great story. Beautiful visuals, edited in a strong, innovative, and compelling way. How are you distributing these stories to your target audiences? Where are people reading them? Watching them? What platform are you using to get people to fall in love with or reconnect with your school?

Some stats for you: 1 billion people use Instagram every month, and 80% of accounts follow a business. 64% of 18-29 year olds use it, and 1 out of 3 of the most viewed stories are from businesses. Users spend about 53 minutes a day on the platform, on average.

So what exactly are you waiting for?

Crash Course

Relationships between faculty and communications are always up and down, but when Colby’s social media went through a revamp in 2018, the office was definitely in a deep down with a lot of people. Professors frequently would reach out to our office and not hear back, so there was a real reputational problem to solve by starting this series. It was imperative to the social team to get Colby professors into our day-to-day content strategy.

At the same time, the social media accounts were simply not healthy (also due to understaffing). We had to start somewhere, and Instagram offered the most room for growth. The primary audiences we wanted to reach: current and prospective students. There wasn’t a lot of day-to-day content that current students felt connected to -- meaning, there also wasn’t a lot of content that prospective students could imagine themselves a part of.

Crash Course tackled both of these issues.